Employees Tune Out Ineffective Presentations

By Dennis McCafferty
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    More than four out of five workers surveyed attend presentations at least weekly, and 35% attend at least three a week.

Surely by now, you've suffered a fate informally known as "death by presentation." Here are the symptoms: You're attending a mandatory session. The speaker drones on while he clicks an endless number of bland slides. You attempt to surreptitiously check a clock, only to realize that there's little chance the ordeal will end on time, much less early. You've just sat through another mind-numbing presentation. At their best, presentations fuel critical organization goals, helping employees innovate, reach customers and even advance their professional development. Unfortunately, these are too rare. Instead, workers are subject to a great deal of overlong and often ineffective presentations that could be enhanced with better technology and media tools, according to a recent survey from PGi. "With today's advancements in social media and technologies such as interactive Web conferencing, workers are tired of the same old boring presentation with a slide deck and talking head," says J. Scott Tapp, executive vice president of sales and marketing at PGi, which specializes in collaboration tools and virtual meetings. "They want multimedia presentations that keep them engaged and inspired." An estimated 1,400 employees who are PGi customers took part in the research.

This article was originally published on 2013-12-10
Dennis McCafferty is a freelance writer for Baseline Magazine.
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