Business Sees Benefits of Unified Communications

By Dennis McCafferty
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    More than seven out of 10 IT executives are unfamiliar with the term "unified communications" (UC).

Organizations are eager to increase their use of unified communications tools, even though most corporate executives confess that they're unclear about what "unified communications" actually means. While this may sound paradoxical, it represents one of the interesting findings in a recent survey from Evolve IP, which gives this definition of UC: "The concept of consolidating phone, email, fax, chat, video and collaboration into a single unified channel, either on a device or on a computer." Despite the lack of familiarity with the techno-lingo, survey participants reported that their companies are embracing UC tools, such as streaming video conferencing. The majority, in fact, said there's no real difference between talking to someone via video tools and having an in-person conversation. Findings also show that UC is having a notable impact on workplace culture, as organizations using UC solutions are far more accepting of telecommuting and bring-your-own-device (BYOD) initiatives than enterprises that aren't using these tools. As for what's stopping businesses from expanding their UC resources? The top barrier appears to be the inability to find the right systems for their employees. Nearly 975 IT professionals and executives took part in the research.

This article was originally published on 2014-04-23
Dennis McCafferty is a freelance writer for Baseline Magazine.
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