Ten Ways to Get Buy-In for Your Proposal

By Dennis McCafferty
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    1-Establish Clarity

    Establish Clarity

    Your proposal's messaging, impact statements and supportive documents must be easily understood by a broad audience.

You may have the greatest idea in the world, but it won't go anywhere if you don't know how to sell it to your company's stakeholders—and they can range from employees to the C-suite to customers and business partners. Any proposal that affects the organization must gain support and buy-in. Such advocacy is required to get the initiative and its budget approved, as well as to significantly reduce the potential for failure once it's put into play. After all, many technology initiatives have fallen flat after their launch due to apathy or even antipathy from the intended users of the system. With this in mind, we've come up with the following 10 strategies to ensure buy-in for your technology proposals. It's clear that tech know-how isn't enough to get the green light. You need to be equal parts salesperson, researcher, wordsmith and politician. These best practices were compiled from a number of online resources, including those provided by BerryDunn, a management and IT consultancy, and Mary Jo Asmus, president of Aspire Collaborative Services, an executive coaching firm.

This article was originally published on 2013-10-21
Dennis McCafferty is a freelance writer for Baseline Magazine.
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