The World's Top Brands Are Digital

By Dennis McCafferty
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As if you needed any more proof that technology products dominate all others, check out this recent revelation: Eleven of the top products in the world are digital, according to a recent top 100 list published by Brand Keys. (The only non-tech product cracking the top dozen brands is Dunkin' Donuts coffee, which must mean that the list is absolutely legit.) After taking into consideration more than 720 brands representing 65 consumer categories, Brand Keys ranked the products according to customer loyalty and engagement assessments. Among the top 11 are familiar tech heavyweights such Amazon, Apple and Samsung. But the list also includes dominant social media sites, as well as a ubiquitous search engine. (We're talking about Google, of course.) All told, no less than 45 of the top 100 brands represent "consumer outreach and engagement via cellular and social networks, and the phones, smartphones, computers and tablets needed to meet the ever-increasing expectations related to outreach and personal connectivity that the consumer uses as a yardstick to measure brands," says Robert Passikoff, founder and president of Brand Keys. We're including the top 11 digital brands here, along with  interesting facts about them. Nearly 43,300 consumers took part in the research.

This article was originally published on 2014-11-11
Dennis McCafferty is a freelance writer for Baseline Magazine.
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