Are Professionals Ready for Wearable Tech?

By Dennis McCafferty
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    37% of respondents say they're "not at all familiar" with wearable tech, and 33% say they've heard of the term but don't know anything about it.

The wearable tech market is expected to expand from $1.4 billion this year to $19 billion by 2018, according to Juniper Research. But is it really ready to take off? A recent survey from Harris Interactive—which is launching its TECHpulse research tool to monitor tech trends—casts some doubt. No level of innovation is worthwhile if the intended customers aren't interested, and, right now, that's looking like an uphill battle. What would help, the Harris survey suggests, is a concerted effort on the part of business to educate consumers about the value of this technology, which "can range from providing very specific, limited features like heart rate monitoring and pedometer capabilities to advanced 'smart' functions and features similar to those a smartphone or smartwatch offers," according to Webopedia.  Many individuals are seeking qualities that wearable tech promises to deliver, but few of them have a clear understanding of what these products will do and how they will work. "People need to understand what wearable tech is, and how it can benefit them," says Aaron Kane, senior research director at Harris Interactive and a TECHpulse consultant. Unlike with smartphones and mobile apps, "with this emerging category, neither form nor function can be assumed." Not surprisingly, the "path of least resistance" seems to go through the "Echo Boomer" generation, a.k.a. Millennials. 2,250 U.S. adults took part in the research.

This article was originally published on 2014-01-07
Dennis McCafferty is a freelance writer for Baseline Magazine.
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