Are IoT Investments Finally Paying Off?
The internet of things has consistently generated a lot of hype. While the business potential of connecting billions of devices and objects with each other has been irresistible to many companies, the technical hurdles that must be overcome before actually getting positive results from IoT investments have been significant. However, recent survey findings from telecommunications provider Vodafone indicate that the barriers have been largely overcome, and businesses are starting to reap the benefits. In fact, according to the fourth annual "2016 Vodafone IoT Barometer report," companies are seeing their IoT activities fuel revenue growth, and, as a result, they are increasing their IoT spend. "We've moved from simply adopting internet of things technologies to realizing the true business value that IoT can bring to organizations," said Andrew Morawski, Vodafone's head of IoT for the Americas. "Whether it's connected supply chains for manufacturers, smart office capabilities for employees, or a connected home for consumers, businesses are seeing significant results from their IoT deployments, changing the way they do business and even facilitating new partnerships to serve customers in new ways." The report is based on independent research conducted with nearly 1,100 executives.