Companies Are Making Video a Key Priority

By Tony Kontzer
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    Video Viewing Grows

    Video Viewing Grows

    59% of executives surveyed said they watch online videos for work, and more than two in five said they watch live (41%) or on-demand (43%) video at least weekly.

The growing popularity of online video in enterprises is not a surprise, but a recent survey of more than 1,000 executives reveals just how important both live and on-demand videos have become as business tools. The findings of the survey, which was conducted by Wainhouse Research on behalf of Qumu, a provider of corporate video technology, suggest that a lot of companies are readying themselves to make online video a bigger priority in the coming years. "As enterprise video usage continues to accelerate, IT departments are being forced to rethink their storage and networking strategies and to integrate video into their enterprise content management infrastructures," said Vern Hanzlik, executive vice president and general manager of Qumu. "Video is a powerful form of communication, both internally and externally, but it needs to be secure, easy to use and implemented in a way that does not bring the network down to its knees." The author of the report, Wainhouse senior analyst Steve Vonder Haar, concluded that because their use of video is skyrocketing, enterprises will play a major role in driving innovation in the video-streaming world.

This article was originally published on 2014-10-13
Tony has been writing about the intersection of technology and business for more than 20 years and currently freelances from the Grass Valley, Calif., home where he and his wife are raising their two boys. A 1988 graduate of the University of Missouri-Columbia School of Journalism and regular contributor to Baseline since 2007, Tony's somewhat infrequent Twitter posts can be found at http://twitter.com/tkontzer.
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