How to Improve Content Delivery to Your Customers

By Dennis McCafferty
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    How to Improve Content Delivery to Your Customers

    How to Improve Content Delivery to Your Customers

    Content drives so much of what IT is doing these days, but most organizations lack the tools and expertise to connect customers with the content they seek.

While IT and other departments are fully committed to content initiatives, they admit that they're falling behind in adopting the latest in content delivery technologies to boost efficiencies and better meet customer needs, according to a recent survey from Data Conversion Laboratory (DCL) and the Center for Information Development Management (CIDM). The accompanying report, "Following the Trends - Is Your Content Ready?" reveals that survey respondents are developing user manuals, training guides and embedded user assistance content (such as information for help systems). They're taking advantage of XML Editor and other tech tools to do so. However, many are not incorporating social media into their content practices, nor are they customizing content for mobile devices. A significant share, however, expect to invest in more dynamic delivery systems over the next two to three years. "The bar is constantly rising, both in functionality and data volume, and if you're not keeping up, you're falling behind," said Mark Gross, DCL's president. Nearly 370 content strategists, information architects and managers took part in the research.

This article was originally published on 2017-05-22
Dennis McCafferty is a freelance writer for Baseline Magazine.
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