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Boston Red Sox Base Case

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Company: Boston Red Sox Baseball Club
Headquarters: 4 Yawkey Way, Boston, MA 02215
Phone: (617) 226-6000
Business: Major League Baseball team, Eastern Division, American League
Director of Information Technology: Stephen Conley
Financials in 2003: $190-$200 million revenue; $2 million profit (estimates; company does not release figures).
Player payroll in 2004: $125 million, second highest in the major leagues.
Challenges: Beat the New York Yankees. Win World Series.

Baseline Goals:

  • Win first World Series since 1918.
  • Reduce average player salary, from $3.1 million a year.
  • Reduce cost per win, from $1.05 million.
  • Generate $13 million a year in additional revenue from Fenway Park, the league’s smallest stadium with 33,871 available seats.
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