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How Cognitive Computing Can Fuel Sales and CX

While the majority of sales and marketing executives believe that cognitive computing will emerge as a disruptive sales and marketing force in their industries, relatively few are working with a cognitive computing strategy today, according to a recent survey from the IBM Institute for Business Value (IBV). The resulting report, "From Data Deluge to Intelligent Insights: Adopting Cognitive... Read More >

 
 

How Data Can Create Customer-Obsessed Companies

Companies in which the CFO and other executives collaborate closely on customer-focused data are gaining a significant competitive edge in their industry, according to a recent study commissioned by Dun & Bradstreet and conducted by Forrester Consulting. The accompanying report, "The Customer-Obsessed Finance Leader in the Age of Data," approaches the topic from the CFO's perspective. It... Read More >

 
 

Connecting the Customer Dots Is Vital to Business

Most companies believe they make it a priority to really know their customers, but the perception of many consumers is that businesses don't make the effort to understand them. A recent study conducted by Researchscape on behalf of cloud and big data integration vendor Talend revealed that organizations are making a significant effort to spread customer data throughout their businesses and to... Read More >

 
 

How to Improve Content Delivery to Your Customers

While IT and other departments are fully committed to content initiatives, they admit that they're falling behind in adopting the latest in content delivery technologies to boost efficiencies and better meet customer needs, according to a recent survey from Data Conversion Laboratory (DCL) and the Center for Information Development Management (CIDM). The accompanying report, "Following the Trends... Read More >

 
 

Mobile-Friendly CRM System Empowers Credit Union

A cloud-based CRM system designed for use on mobile devices and computers enables this credit union's employees to provide faster, better service to members. Read More >

 
 
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