Tips for Using Social Media to Advance Your Career

By Dennis McCafferty
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    1-Signature Move

    Signature Move

    Cultivate an online reputation for being very good and/or knowledgeable about one important thing.

It really is a great time to pursue an IT career, especially if you're comfortable with two rules: First and foremost, you are responsible for your success. Companies can provide training and support, but employees are expected to take more initiative than ever in defining their roles and value statements. Here's the second rule: You can fast-track your self-directed journey if you make effective use of social media. The book Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play (Simon and Schuster/available) takes a deep dive into this subject. Best-selling author Marc Ostrofsky provides a large number of tips and takeaways to help you market "Brand You." Much of the advice focuses on social media--not as a frivolous distraction, but as a strategic tool. It's clear that technology professionals are well-positioned to take full advantage of social media, as the best practices listed here often dovetail with innate IT skill sets, such as inquisitiveness, resourcefulness and agility. Ostrofsky is an entrepreneur and investor who sold the domain name Business.com for $7.5 million, and runs a venture capital firm that created companies such as eTickets.

This article was originally published on 2013-09-25
Dennis McCafferty is a freelance writer for Baseline Magazine.
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