11 Ways to Become a Leader of Digital Technology

By Dennis McCafferty
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    Don't Start With Technology

    Don't Start With Technology

    Start with a vision for changing work, business processes and culture. Remember that technology is an enabler, not an end result.

Not every IT employee can develop into a leader of technology transformation, but you're more likely to get to that level if you know which steps to take. The book Leading Digital: Turning Technology into Business Transformation (Harvard Business Review Press/available now) offers a wide range of strategies and actions that professionals can pursue to become a digital authority. To further illustrate the best practices to follow, authors George Westerman, Didier Bonnet and Andrew McAfee feature real-life examples from organizations such as Burberry, Caesars Entertainment, Lloyds Banking Group and Nike. The book also includes original research that helps define a "digital master." In essence, the authors explain, digital masters excel at both the "what" of technology and the "how" of leading change. "Neither dimension is enough on its own," they write. "Taken together, they combine to give digital masters a clear advantage over their competitors." Westerman is a research scientist with the MIT Sloan Initiative on the Digital Economy. Bonnet is a global practice leader at Capgemini Consulting and executive sponsor for Capgemini Consulting's Digital Transformation program. McAfee is the associate director of the Center for Digital Business at the MIT Sloan School of Management. The following 11 ways to develop digital leadership are adapted from their book.

This article was originally published on 2014-10-29
Dennis McCafferty is a freelance writer for Baseline Magazine.
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