Two for One

By Brian P. Watson Print this article Print

My Weird Project: Inventors from Kodak want to use disintegrating chips to make sure you're taking your medicine.

: What's in a Name?">

Two for One: What's in a Name?
One entrepreneur's quest to find a catchy name-for his company and himself

It's not unheard of for a company to change its name. Or for an entrepreneur to christen his enterprise after himself. But when was the last time a company renamed itself after, well, the founder's new name? That's what NetworkStreaming founder and CEO Joel Bomgaars did in February.

The Ridgeland, Miss., maker of remote desktop support appliances is now Bomgar Corp. A company spokesperson says the old name reminded people of a video streaming company, hence the change. Turns out that Bomgaars decided to change his name to Bomgar as well. But it's really just for the business cards: One of his spokespeople told Out of Scope that he's not changing his name legally.

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This article was originally published on 2012-05-04
Associate Editor

Brian joined Baseline in March 2006. In addition to previous stints at Inter@ctive Week and The Net Economy, he's written for The News-Press in Fort Myers, Fla., as well as The Sunday Tribune in Dublin, Ireland. Brian has a B.A. from Bucknell University and a master's degree from Northwestern University's Medill School of Journalism.

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