Rich Technohippies and Their Utopian Fantasies
Keeping up with technology makes people optimistic about the future and happier about their kids or maybe they just feel better because they tend to be pretty well off financially. A survey from Ogilvy Chicago and Communispace Corp. divides tech users into several categories, from the luddites to the well-wired. The latter group, with its command of IT knowledge and early adoption of cutting-edge technology, is described as being “tech fast forward,” but we’ll just call them technophiles. The researchers were less interested in the technology usage and purchase patterns of this crowd and more intrigued by their general attitudes about life especially with regard to their perspectives as parents (single people were not a focus of the survey). What emerges is an encouraging picture (or pleasant fantasy) of how technology not only connects people, but provides a greater sense of hope for the present and future. More than 1,200 took part in the research. For more information about the survey, click here .