Development of the Customized Cloud

By Guy Currier Print this article Print

Baseline’s exclusive annual research study of midsize and large organizations reveals the 10 trends that will play a significant role in enterprises in the coming year.

Trend 7: Development of the Customized Cloud

Cloud computing will continue on a tearing pace in 2012—no surprise there. But based on our data, we expect one development to quickly emerge as a significant story: the use of platform as a service. PaaS is essentially cloud-based programming of custom cloud applications or of cloud architecture.

From year to year, expected use of PaaS has nearly doubled, from 6 percent “strong” or “very strong” use in 2011 to 12 percent in 2012. While other forms of cloud computing will remain more common, none are growing as quickly as PaaS.

This is not an unexpected trend, however. The cloud computing model is a disruptive one that introduces multiple new applications to supplement and replace existing non-cloud ones on an ongoing basis.

This, in the end, necessitates plenty of integration: of cloud services with each other, of private cloud solutions with public ones and of the cloud infrastructure with non-cloud infrastructure. Just as every organization has its own customized application set, the rise of PaaS represents the advent of the custom cloud, which is built for the particular needs of each organization.

ARINC, an Annapolis, Md.–based transportation, communications and systems engineering company, has been using Verizon Terramark cloud services to expand its footprint from large international airports (where the company has maintained data centers for many years) to include smaller ones, where having a server room is impractical. The software used by ARINC and its customers is so varied—not just in function but by airline—that binding it all together is an essential part of the company’s offering.

“Airlines come to an airport with a wide variety of applications that ultimately need to be integrated,” says Mike Picco, vice president of ARINC’s Airport Systems division. “Each application comes from each airline’s host system, from our system or from a third party, and all of them have to integrate with our cloud and with each other” to provide a system at the agent’s desktop at the airport counter.

For more, read Baseline's Top 10 Business Trends of 2012.  

This article was originally published on 2011-12-07
Executive Director of Research for Ziff Davis Enterprise
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