IT Needs to Share Data With Customers and Partners

IT Needs to Share Data With Customers and Partners

IT Needs to Share Data With Customers and Partners

Collective Effort Eight out of 10 employees are involved with business intelligence and analytics.

Demand continues to build for improved business intelligence (BI) and business analytics (BA) tools, and the next frontier seems to be the broader sharing of the information, according to survey findings from Information Builders. The IT department will continue to play a lead role in the pursuit of BI/BA, but the report notes a significant deficit: Key players, such as customers and partners, are not included in data analytics sharing. Without this collaboration, organizations will necessarily diminish the positive impact of the information, as customers and partners can provide keen, actionable insights that internal managers and employees cannot give. "Information capital is a critical asset for companies across industries, yet failing to disseminate that information to key stakeholders effectively negates its value and reduces related business opportunities," says Gerald Cohen, president and CEO of Information Builders. "There's a huge gap between understanding the value of information capital and taking action to use those assets to their full potential." More than 400 global business decision-makers—the majority of whom are IT leaders—took part in the research, which was conducted by IDG Research Services.

Dennis McCafferty is a freelance writer for Baseline Magazine.
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