Business Is Slow to Invest in Big Data Tools

By Dennis McCafferty
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    76% of survey respondents say their organization believes that investing in IT is a strategic way to achieve goals.

While the vast majority of global companies understand the significance of big data, comparatively few are actually investing in the analytics tools necessary to maximize its value, according to a recent survey from EMC. Findings demonstrate that organizational leaders now understand that IT should support strategic goals, rather than just operational ones. And it's clear that transforming big data into actionable information remains a priority. But several factors, including the lack of proven ROI, are holding businesses back from adopting analytics tools to better position for this transformation. "We weren't surprised to see that … businesses view IT as key to meeting their goals in the next two years," says Helene Barnekow, senior vice president of worldwide field and partner marketing for EMC. "After all, IT can help businesses find efficiencies in a challenging economic climate, while providing a platform for innovation for products and customers. It was surprising, however, to see [that so many] businesses are not considering big data solutions. We expect this to change in the near term as individuals and companies hear more about transformative benefits that are achievable with big data analytics technology." More than 10,700 global business and IT management executives, technical architects, data scientists and storage/infrastructure managers took part in the research.

This article was originally published on 2014-01-15
Dennis McCafferty is a freelance writer for Baseline Magazine.
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