Big Data's Promise: A Competitive Advantage

By Dennis McCafferty
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    Taking Initiative

    Taking Initiative

    38% of decision-makers surveyed said their organization is deploying some big data projects or is in the process of deploying them.

If your technology organization isn't already fully immersed in big data tool deployment, your company may fall behind your competitors. A significant share of enterprises are now investing in big data analytics, business intelligence (BI) tools, relational databases and data warehouses/marts, according to recent survey findings from QuinStreet Enterprise. However, to get the most out of both structured and unstructured data analytics, the IT department will probably need more resources, including an increase in network bandwidth and additional server and storage tools, according to the accompanying report, "2014 Big Data Outlook: Big Data Is Transformative—Where Is Your Company?" "Big data has the potential to help companies improve operations and make faster, more intelligent decisions," the report states. "As such, big data initiatives are poised for explosive growth. But, like any new technology, there are obstacles that might prevent companies from realizing the full benefits big data can provide." 540 decision-makers who are involved in big data purchases took part in the research.

This article was originally published on 2014-05-12
Dennis McCafferty is a freelance writer for Baseline Magazine.
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