Use of Social Collaboration Is Widespread

Use of Social Collaboration Is Widespread

Use of Social Collaboration Is Widespread

Socially Active  77% of global IT and business leaders say their companies use social collaboration technologies.

Companies are seeking greater opportunities to use social collaboration tools, according to a recent survey from Avanade. This follows a surge of interest in enterprise collaboration in general, which is now a $42 billion market, according to an estimate from Forrester. The report, "Global Survey: Is Enterprise Social Collaboration Living up to Its Promise?" indicates that adoption of social collaboration at work is widespread. Yet, it also reveals that there will be a major shift from consumer-friendly tools (such as Facebook) to ones that are more intended to serve enterprises (like Microsoft SharePoint). The report recommendations include the following: Align tech investments and policies with organizational goals and employee needs; ensure that employees can easily access data assets; and give workers the tools they need to easily connect to others in order to collaborate via instant messaging, video, email and blogs. Avanade is a business technology solutions and managed services provider. A total of 1,000 business and IT leaders and 4,000 employees worldwide took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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