How IoT Execs & Thought Leaders Engage on Twitter

By Samuel Greengard  |  Posted 2015-12-22 Email

The Internet of things is rapidly evolving from a fascinating novelty to a mainstream business and IT concept that is rippling through every industry. However, the IoT can mean vastly different things depending on an individual's perspective. For some, it's about tapping into leading-edge consumer devices, such as the Apple Watch or a Nest thermostat. For others, it's about placing sensor-embedded devices in the field and tapping into machine-to-machine (M2M) communication and mobile devices to gather data and gain far greater awareness about markets and customers. A recently released report from social media agency Leadtail, in collaboration with analytics firm Neustar, "Social Insights: Internet of Things, How IoT Executives, Practitioners, and Thought Leaders Engage on Twitter," offers some intriguing insights—as well as predictions—about how the Internet of things and connected devices will play out during the coming years. The study analyzed 300 IoT executives, practitioners and thought leaders by studying more than 73,000 tweets. Here are some of the highlights of the research.

Samuel Greengard writes about business and technology for Baseline, CIO Insight and other publications. His most recent book is The Internet of Things (MIT Press, 2015).

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