How Digital Leaders Share Ideas and Shape Actions
When you post a link on social media, you're not simply sharing something that you found interesting or amusing. You're making a statement about yourself as a person and as a professional. So it's important to understand how digital leaders have learned to share. In a section of a recent book, The Engaged Leader: A Strategy for Your Digital Transformation (Wharton Digital Press/available in March), author Charlene Li focuses on the need to "share to shape." She recommends harnessing social tools to share in a way that elevates your leadership profile, while shaping the actions of your followers in a productive, positive manner. Digital leaders understand this and move forward in social network circles with a clear strategy in mind. "The perceived disconnect between everyday leadership and followership within social channels belies an interesting and relevant point," writes Li. "Leaders may have 500 or 5,000 people reporting to them, but only a tiny percentage of those people follow them on social and digital channels. … Sharing, the next step to becoming an engaged leader, can exponentially multiply one's authority and influence in several ways." The following best practices for digital sharing are adapted from the book. Li is founder and CEO of Altimeter Group, a consultancy specializing in technology disruption and change management for clients such as Adobe, Google, IBM and UPS.