Consumers Hit Back When Companies Are Breached

By Tony Kontzer  |  Posted 2016-04-01 Email

Now that consumers have grudgingly accepted a reality in which the growing array of security and privacy threats in the digital world are an unavoidable part of life, they are using their concerns to seize economic power. They have begun tying their purchasing decisions to the seemingly never-ending string of data breaches that have hit large American brands over the past few years. Along those lines, a recent poll of American consumers shows that many people are refusing to do business with companies that could potentially put them at risk. Law firm Morrison & Foerster, a specialist in data breaches, surveyed 900 people and found that growing numbers of them are educating themselves about the security measures companies are taking. Significantly, a growing number of consumers are refusing to do business with companies that do a poor job protecting their customers' personal information. "The findings indicate that a significant percentage of the American people continue to be concerned about numerous facets of security," said Andrew Serwin, co-chair of Morrison & Foerster's global privacy and data security group.

Tony has been writing about the intersection of technology and business for more than 20 years and currently freelances from the Grass Valley, Calif., home where he and his wife are raising their two boys. A 1988 graduate of the University of Missouri-Columbia School of Journalism and regular contributor to Baseline since 2007, Tony's somewhat infrequent Twitter posts can be found at

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