Acushnet Base Case

By Larry Barrett  |  Posted 2003-03-01 Email Print this article Print
 
 
 
 
 
 
 

To thwart counterfeiting, golf-ball maker Acushnet now stamps each ball with an invisible digital fingerprint.


Acushnet Base Case

Acushnet Base Case

Headquarters: 333 Bridge St., Fairhaven, MA 02719

Phone: (508) 979-2000

Business: Manufactures Titleist golf balls and other golf equipment and accessories

Chief Information Officer: Peg Nicholson

Financials in 2001: $946 million in sales; $131 million in operating income

Challenge: Install anti-counterfeiting and product-tracking system on manufacturing line

BASELINE GOALS:

  • Establish system to track 100% of products and packaging from factory through to retail outlet

  • Eliminate 100% of the sale of premium golf balls by unauthorized retailers

  • Reduce losses from counterfeit golf balls to below 5% of overall sales


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    Senior Writer
    larry_barrett@ziffdavisenterprise.com
    Larry, of San Carlos, Calif., was a senior writer and editor at CNet, writing analysis, breaking news and opinion stories. He was technology reporter at the San Jose Business Journal from 1996-1997. He graduated with a B.A. from San Jose State University where he was also executive editor of the daily student newspaper.
     
     
     
     
     
     

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