What You Should DoBy Deborah Gage | Posted 2002-11-06 Email Print
Worries about data-mining technologies have appliance manufacturers returning to the drawing boards.if You're Collecting Customer Data">
What You Should Do if You're Collecting Customer Data
Understand exactly the customer data you're tracking and how you're using it.
Just because an action (like mixing Web data with store data) may be legal, doesn't mean customers will find it acceptable.
If you're going to share or rent data, for example, tell customers.
SOURCE: Meta Group