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  • The Buffalo Bills use a mobile app and advanced digital publishing methods to provide an interactive experience for fans, boosting their engagement levels.

  • A strong focus on mobile technology has paid big dividends for this energy provider by helping it capture new customers while boosting loyalty and retention.

  • Life science companies will have the ability to offer access to medicines in developing markets by taking advantage of the newest mobile technologies.

  • The overwhelming presence of business and personal mobile applications in our lives has reached a state of "appdiction," according to a recent survey from the Apigee Institute and Stanford University's Mobile Innovation Group (MIG). Findings reveal that a significant number of smartphone users plan to spend even more time on their mobile devices than they already do, while also increasing the number of apps they download. The vast majority said these tech tools have changed the way they do their job, manage their health and connect to their friends. In fact, some even confessed that they would be incapable of maintaining a relationship with a significant other without a smartphone. If that wasn't bad enough, the survey singles out a group it describes as "top app users," who take their addiction to new heights by incessantly checking their phones—even while they're at dinner with family and friends. On the positive side, however, most of these users said their obsession makes them more productive. An estimated 1,000 respondents took part in the research.