http://www.baselinemag.com Mid Market - RSS Feeds en-us Mon, 06 Oct 2008 15:01:01 -0400 Mon, 06 Oct 2008 15:01:01 -0400 Wed, 30 Jan 2008 12:26:03 -0500 http://www.baselinemag.com/c/a/Mid-Market/Tracking-Transplant-Patients/?kc=rss - Through advances in science and medicine, organ transplanting has increased in frequency and developed into an ever-growing business. At Johns Hopkins Hospitalin Baltimore, surgeons are now performing nearly 400 transplant operations a year and are braced to handle even more to meet the...]]> http://www.baselinemag.com/c/a/Mid-Market/Tracking-Transplant-Patients/?kc=rss Mon, 29 Oct 2007 11:04:00 -0400 http://www.baselinemag.com/c/a/Mid-Market/Capturing-Concerete-Savings/?kc=rss - Sean Saunders, CIO of FNF Construction, gets his hands dirty #8212;literally #8212;at least once a week, visiting project sites where workers are expanding highways, repairing bridges and leveling land. He dons his blue jeans and spends time with the people who use the technology he implements. ...]]> http://www.baselinemag.com/c/a/Mid-Market/Capturing-Concerete-Savings/?kc=rss Tue, 02 Oct 2007 16:11:00 -0400 http://www.baselinemag.com/c/a/Mid-Market/Virtualizations-Time-to-Roll/?kc=rss - In the fledgling history of virtualization, this summer may go down as a watershed. On the upside, two major events among leading vendors lent even more legitimacy to virtualization. First came the long-awaited initial public offering of market leader VMware on August 14. The next day, Citr...]]> http://www.baselinemag.com/c/a/Mid-Market/Virtualizations-Time-to-Roll/?kc=rss Thu, 12 Jul 2007 00:00:00 -0400 http://www.baselinemag.com/c/a/Mid-Market/SOA-Improving-Ties-to-Business-Partners/?kc=rss - Born as the frequent-flier plan for Air Canada in 1984, Aeroplan has worked to redefine itself as a loyalty marketing program for hotels, merchants and product manufacturers as well as airlines. Aeroplan, spun off as a separate company in 2005, sells mileage credits to 60 partners, including c...]]> http://www.baselinemag.com/c/a/Mid-Market/SOA-Improving-Ties-to-Business-Partners/?kc=rss Thu, 14 Jun 2007 00:00:00 -0400 http://www.baselinemag.com/c/a/Mid-Market/Web-20-Turning-Browsers-into-Buyers/?kc=rss - A year ago, Stormhoek Vineyards, a South African winery, launched a public relations campaign called 100 Geek Dinners in 100 Days. The goal was to get one person to host a wine-tasting party each night for 100 nights, in honor of Stormhoek's debut in the U.S. Stormhoek would supply the wine. To p...]]> http://www.baselinemag.com/c/a/Mid-Market/Web-20-Turning-Browsers-into-Buyers/?kc=rss Mon, 14 May 2007 00:00:00 -0400 http://www.baselinemag.com/c/a/Mid-Market/Business-Intelligence-Will-It-Improve-Inventory/?kc=rss - Weekend warriors and fitness fanatics alike canfind all their gear at Dick's Sporting Goods. But until the retailer revamped how it analyzes its product lines, building and tracking reports for sales and inventory took a marathoner's effort. Until 2003, the company relied on merchandise management...]]> http://www.baselinemag.com/c/a/Mid-Market/Business-Intelligence-Will-It-Improve-Inventory/?kc=rss Thu, 05 Apr 2007 00:00:00 -0400 http://www.baselinemag.com/c/a/Mid-Market/What-Really-Happened-At-JetBlue/?kc=rss - As an airline industry veteran, Charles quot;Duffy quot; Mees has had to weather his share of storms over the years. Yet nothing, says the vice president and chief information officer of JetBlue Airways, could have prepared him for the series of events that culminated in a virtual shutdown of the a...]]> http://www.baselinemag.com/c/a/Mid-Market/What-Really-Happened-At-JetBlue/?kc=rss Tue, 13 Mar 2007 00:00:00 -0400 http://www.baselinemag.com/c/a/Mid-Market/MidMarket-Case-JR-Electronics-Pumps-Up-the-Volume/?kc=rss - Jason Friedman, vice president of e-commerce for J R Electronics, became a champion of Internet retailing not long after joining his parents' company in 1997 as database manager. At the time, the family-owned business was doing just fine selling an enormous array of consumer electronics from its lan...]]> http://www.baselinemag.com/c/a/Mid-Market/MidMarket-Case-JR-Electronics-Pumps-Up-the-Volume/?kc=rss Fri, 15 Dec 2006 00:00:00 -0500 http://www.baselinemag.com/c/a/Mid-Market/MidMarket-Report-5-Best-Practices-in-Customer-Strategies/?kc=rss - Midsize companies are chucking their spreadsheets, standalone databases, and pens and sticky notes. They're investing in software applications that keep track of every bit of customer information they can get their hands on, from contact information and sales activity to marketing campaigns, prospec...]]> http://www.baselinemag.com/c/a/Mid-Market/MidMarket-Report-5-Best-Practices-in-Customer-Strategies/?kc=rss Mon, 06 Nov 2006 00:00:00 -0500 http://www.baselinemag.com/c/a/Mid-Market/MidMarket-Report-Best-Practices-for-Tech-Operations/?kc=rss - Some are public, some are family run, some are owned by private equity firms. Their ranks include manufacturing companies, service providers and government contractors. They would seem to have more differences than similarities. But from the perspective of their information-technology efforts, mid-...]]> http://www.baselinemag.com/c/a/Mid-Market/MidMarket-Report-Best-Practices-for-Tech-Operations/?kc=rss