<?xml version="1.0" encoding="iso-8859-1"?><!-- Copyright (C) 1996-2012 - BASELINEMAG.COM -->
<rss version="2.0">
<channel>
<title>CRM - RSS Feed</title>
<link>http://www.baselinemag.com</link>
<description>CRM news - RSS Feed</description>
<language>en-us</language>
<lastBuildDate>Thu, 09 Feb 2012 13:08:00 -0500</lastBuildDate>
<pubDate>Thu, 09 Feb 2012 13:08:00 -0500</pubDate>
<item><title>Nine Ways to Enhance  the Customer Experience</title>
<pubDate>Fri, 28 Jan 2011 10:46:02 -0500</pubDate>
<link>http://www.baselinemag.com/c/a/CRM/Nine-Ways-to-Enhance-the-Customer-Experience-687244/?kc=rss</link>
<description><![CDATA[Innovations that improve your customers experience can result in increased satisfaction and a more robust bottom line.   -   Today, the gap between customers expectations and the service they receive is huge. Customers expect personalized, competent service, and they want to be able to connect with a company at any time, in person or virtually, over any communication channel they want to use. 
 However, companies strugg...]]></description>
<guid>http://www.baselinemag.com/c/a/CRM/Nine-Ways-to-Enhance-the-Customer-Experience-687244/?kc=rss</guid>
</item>
<item><title>CRM's Hard Lessons</title>
<pubDate>Thu, 12 Aug 2010 10:38:40 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/CRM/CRMs-Hard-Lessons-652161/?kc=rss</link>
<description><![CDATA[To prepare for a new wave of Customer Relationship Management software, its important for IT managers to learn from the multiple mistakes and pitfalls of CRMs early years.   -  When I wrote The CRM Handbook:A Business Guide to CRM in 2002, companies were spending tens of millions of dollars on CRM software, but industry analysts were predicting that 80 percent of CRM projects would fail. 

The mistakes and pitfalls of CRMs early days are now legendary. Companies rushed t...]]></description>
<guid>http://www.baselinemag.com/c/a/CRM/CRMs-Hard-Lessons-652161/?kc=rss</guid>
</item>
<item><title>Safeguarding the Customer Experience</title>
<pubDate>Thu, 08 Apr 2010 11:33:11 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/CRM/Safeguarding-the-Customer-Experience-607077/?kc=rss</link>
<description><![CDATA[Sallie Mae achieves a higher quality of service for its 10 million customers at a lower cost.   -  As the nations leading provider of student loans, Sallie Mae has helped millions of Americans achieve their dream of a higher education. Jo Lee Hayes, Sallie Maes senior vice president of enterprise technology, explains how an integrated approach to IT service management enabled the company to safeg...]]></description>
<guid>http://www.baselinemag.com/c/a/CRM/Safeguarding-the-Customer-Experience-607077/?kc=rss</guid>
</item>
<item><title>Where CRM Goes Next</title>
<pubDate>Thu, 15 Jan 2009 10:10:31 -0500</pubDate>
<link>http://www.baselinemag.com/c/a/CRM/Where-CRM-Goes-Next/?kc=rss</link>
<description><![CDATA[   -  Companies today are facing unprecedented change: Consumer spending is off, business spending is slowing, and customer sentiment is tracking downward. Its important to understand the implications of these changes in order to engage customers successfully and build relationships that benefit the compa...]]></description>
<guid>http://www.baselinemag.com/c/a/CRM/Where-CRM-Goes-Next/?kc=rss</guid>
</item>
<item><title>Bringing Innovation to Insurance</title>
<pubDate>Wed, 30 Jul 2008 10:33:00 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/CRM/Bringing-Innovation-to-Insurance/?kc=rss</link>
<description><![CDATA[For New York Life, “good enough” is never good enough. The company strives to serve its customers and expand its business by encouraging and funding creative business and technology initiatives.   -  Insurance and innovation. They dont seem to go together, do they? Yet, one insurance company is making major investments in innovative programs and initiatives designed to provide better service to customers, while continuing to expand its business around the world. 
Founded in 1845, the New York L...]]></description>
<guid>http://www.baselinemag.com/c/a/CRM/Bringing-Innovation-to-Insurance/?kc=rss</guid>
</item>
<item><title>The Missing Piece of the CRM Puzzle</title>
<pubDate>Thu, 26 Jun 2008 10:58:32 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/CRM/The-Missing-Piece-of-the-CRM-Puzzle/?kc=rss</link>
<description><![CDATA[Top-notch service is the best way to enhance CRM technology and strengthen loyalty programs.   -  Most businesses understand the importance of strengthening customer relationships and building loyalty. Many companies implement advanced customer relationship management (CRM) systems, and some offer “good customer” discounts or perks such as frequent flier miles and cash back on credit card purcha...]]></description>
<guid>http://www.baselinemag.com/c/a/CRM/The-Missing-Piece-of-the-CRM-Puzzle/?kc=rss</guid>
</item>
</channel>
</rss>

