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<lastBuildDate>Thu, 09 Feb 2012 12:41:17 -0500</lastBuildDate>
<pubDate>Thu, 09 Feb 2012 12:41:17 -0500</pubDate>
<item><title>Ten Ways to Master Metrics</title>
<pubDate>Wed, 18 Jan 2012 12:33:07 -0500</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/Ten-Ways-to-Master-Metrics-807565/?kc=rss</link>
<description><![CDATA[Hard numbers can be hard to find, but data-driven arguments are the best way to support a business case for your project or strategic initiative.  The book, Metrics: How to Improve Key Business Results (Apress/available now) seeks to clarify this murky topic. Author Martin Klubeck presents theories and practical advice on filtering out distractions and zeroing in on what you really need. In many cases, you can get a clearer sense of what to pursue before you start, thus avoiding a futile chase for data. Klubeck is a strategy and planning consultant at the University of Notre Dame and founder of the Consortium for the Establishment of Information Technology Performance Standards, a non-profit seeking to standardize industry measures. For more about the book, 
click here.   -  ...]]></description>
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</item>
<item><title>Five Keys to Succeeding With Big Data</title>
<pubDate>Tue, 17 Jan 2012 16:34:42 -0500</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/Five-Keys-to-Succeeding-With-Big-Data-431681/?kc=rss</link>
<description><![CDATA[How to avoid getting overwhelmed and leverage the value of your information.   -  1. Understand the possibilities. Combining hundreds of data
elements and terabytes of data doesnt automatically produce results. Business
analysts and IT experts must understand how the data can be used and how it can
be mapped effectively.
  
2. Tap into IT systems that manage data and provide...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/Five-Keys-to-Succeeding-With-Big-Data-431681/?kc=rss</guid>
</item>
<item><title>Big Data Unlocks Business Value</title>
<pubDate>Tue, 17 Jan 2012 16:33:21 -0500</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/Big-Data-Unlocks-Business-Value-769581/?kc=rss</link>
<description><![CDATA[Organizations are awash in data. However, tapping into this valuable business resource to achieve maximum advantage requires a clearly defined strategy, along with the right technology solutions.   -  The typical enterprise is awash in data. Virtually every
industry sector from health care and financial services to retail and
manufacturing is witnessing a growth in data volume at exponential rates. 
Tucked away in these vast repositories is a gold mine of
business secrets, opportunities and p...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/Big-Data-Unlocks-Business-Value-769581/?kc=rss</guid>
</item>
<item><title>Business Intelligence and Analytics Grow Up</title>
<pubDate>Thu, 28 Jul 2011 12:22:27 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/Business-Intelligence-and-Analytics-Grow-Up-223285/?kc=rss</link>
<description><![CDATA[Enterprises are adopting sophisticated business intelligence and analytics technologies and strategies to manage the enormous waves of data they receive and to establish a competitive advantage.   -  Finding the right information at the right time and then putting it to work has always been at the center of a winning business strategy. But in an era when organizations are awash in data, its challenging to manage data in a way that provides insights that lead to business success. 
“The ability t...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/Business-Intelligence-and-Analytics-Grow-Up-223285/?kc=rss</guid>
</item>
<item><title>Five Ways to Optimize BI and BA</title>
<pubDate>Thu, 28 Jul 2011 12:22:23 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/Five-Ways-to-Optimize-BI-and-BA-876259/?kc=rss</link>
<description><![CDATA[A checklist to help you take advantage of business intelligence and business analytics technologies.   -  1. Analyze and map business processes to spot opportunities. Effective BI and BA are multi-dimensional. IT must let business managers drive the process and focus on building systems flexible enough to meet the organizations needs, says Kamlesh Mhashilkar, head of BIPM Services at Tata Consultancy Se...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/Five-Ways-to-Optimize-BI-and-BA-876259/?kc=rss</guid>
</item>
<item><title>Business Intelligence and Analytics Power Pfizer </title>
<pubDate>Thu, 28 Jul 2011 12:22:20 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/Business-Intelligence-and-Analytics-Power-Pfizer-683702/?kc=rss</link>
<description><![CDATA[The pharmaceutical giant has adopted a variety of BI and BA tools to tackle everything from ad hoc reporting to predictive modeling.   -  Few industries sort through as much data as pharmaceuticals do. At Pfizer, the need for accurate, up-to-date information is nearly insatiable. As a result, the company has adopted a variety of tools from IBM, SAP, SAS and TIBCO to tackle everything from ad hoc reporting to predictive modeling. 
See...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/Business-Intelligence-and-Analytics-Power-Pfizer-683702/?kc=rss</guid>
</item>
<item><title>Analytics Helps Save an Endangered Species </title>
<pubDate>Thu, 28 Jul 2011 12:20:26 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/Analytics-Helps-Save-an-Endangered-Species-177722/?kc=rss</link>
<description><![CDATA[Marwell Wildlife, an international conservation charity and zoo, has added predictive analytics software as the latest tool in its 15-year effort to protect the Grevys zebra.   -  Predictive
analytics technology, which maximizes the visibility of data and uses it to
anticipate what will happen next, is increasingly coming into play and in a
wide range of contexts. Merchants use predictive analytics software to identify
and target their most profitable customers, while ins...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/Analytics-Helps-Save-an-Endangered-Species-177722/?kc=rss</guid>
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<item><title>The Use and Misuse of Information </title>
<pubDate>Thu, 28 Jul 2011 12:20:18 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/The-Use-and-Misuse-of-Information-375708/?kc=rss</link>
<description><![CDATA[Information is the lifeblood of every company, so its critical to ensure that all data is accurate, securely stored and easily retrieved.   -   
In
todays well-named “Information Age,” we are totally dependent on data in both
our personal and professional lives. No matter what we need or want to know, we
can find it by searching the Web, getting an RSS feed, checking the corporate
database, logging on to various social networks, email...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/The-Use-and-Misuse-of-Information-375708/?kc=rss</guid>
</item>
<item><title>Business Intelligence Moves to Mobile Devices</title>
<pubDate>Thu, 28 Jul 2011 09:02:14 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/Business-Intelligence-Moves-to-Mobile-Devices-856661/?kc=rss</link>
<description><![CDATA[Edmunds.com strives to make BI as accessible, portable and intuitive as possible especially for executives on the go.   -  Edmunds.com, an online resource for automotive information, is used by consumers for research and by automotive manufacturers and dealers for advertising purposes and car-buying market analysis. Automotive marketers use our Web metric data which my team manages to measure the effectiveness of their ...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/Business-Intelligence-Moves-to-Mobile-Devices-856661/?kc=rss</guid>
</item>
<item><title>FDNY Puts Inspection Data to Work</title>
<pubDate>Wed, 27 Jul 2011 09:26:50 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/FDNY-Puts-Inspection-Data-to-Work-335129/?kc=rss</link>
<description><![CDATA[The New York City Fire Department is currently piloting a BI system and expects to roll it out fully within the next 12 months.   -  Managing public safety is a daunting task for the New York City Fire Department. Among other things, the agency is responsible for completing hundreds of thousands of building inspections annually throughout the citys five boroughs. 
In the past, the FDNY worked blind: There was no database of info...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/FDNY-Puts-Inspection-Data-to-Work-335129/?kc=rss</guid>
</item>
<item><title>Watson At Work</title>
<pubDate>Tue, 03 May 2011 11:27:10 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/Watson-At-Work-390431/?kc=rss</link>
<description><![CDATA[Understanding the challenges and opportunities of adapting IBM's Watson computer technology for business.   -  IBMs Jeopardy! champion Watson computer is a technology triumph, capable of understanding human language and broad knowledge topics – not just facts and trivia, but ambiguous language including puns, double entendres and idioms.

Big Blue has set its sights on many commercial applications for the ...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/Watson-At-Work-390431/?kc=rss</guid>
</item>
<item><title>Decision Sciences Myths Debunked</title>
<pubDate>Fri, 07 Jan 2011 14:12:07 -0500</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/Decision-Sciences-Myths-Debunked-622747/?kc=rss</link>
<description><![CDATA[Data-driven management yields better results for business -- and getting started is easier than you may think.   -  Decision Sciences is the discipline of solving business problems by using first principles with a mix of mathematics, business knowledge, and technology. Familiar examples include data mining and predictive analytics. It emphasizes the adoption of a structured, hypothesis-driven approach to break do...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/Decision-Sciences-Myths-Debunked-622747/?kc=rss</guid>
</item>
<item><title>Sponsored Content: Business Intelligence in the Era of Social Networks and Clouds</title>
<pubDate>Wed, 15 Dec 2010 17:30:18 -0500</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/Sponsored-Content-Business-Intelligence-in-the-Era-of-Social-Networks-and-Clouds-450893/?kc=rss</link>
<description><![CDATA[The explosive growth in unstructured data, much of it coming from new sources like social networks and smart devices; more demanding user requirements for easy-to-use yet more sophisticated business analytics and visualization tools; and the need to support new deployment options, such as cloud and SaaS, are rapidly altering the business intelligence landscape. This slideshow looks at the business intelligence challenges that organizations face today and how IBMs new Cognos 10 can help enable next-generation, intelligence-driven business applications.   -  ...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/Sponsored-Content-Business-Intelligence-in-the-Era-of-Social-Networks-and-Clouds-450893/?kc=rss</guid>
</item>
<item><title>New York Life Learns to Love Social Networking</title>
<pubDate>Thu, 09 Dec 2010 12:22:33 -0500</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/New-York-Life-Learns-to-Love-Social-Networking-719406/?kc=rss</link>
<description><![CDATA[Social media makes its mark at a venerable insurance company, which went from “no” to “go” while dealing with compliance challenges along the way.  See also: Rosetta Stone Friends Facebook   -  Among its recent posts, New York Life Insurance Co. has tweeted that Life Insurance Awareness Month spokeswoman Leslie Bibb has “been in a bunch of movies. Name your favorite!” (Hint: You may have caught her in Talladega Nights.) As part of a Twitter crowdsourcing initiative, the company has also in...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/New-York-Life-Learns-to-Love-Social-Networking-719406/?kc=rss</guid>
</item>
<item><title>Service Delivery Optimization Drives Competitive Advantage</title>
<pubDate>Fri, 15 Oct 2010 16:27:07 -0400</pubDate>
<link>http://www.baselinemag.com/c/a/Business-Intelligence/Service-Delivery-Optimization-Drives-Competitive-Advantage-430121/?kc=rss</link>
<description><![CDATA[IT service management provides for the effective and efficient delivery of technology services in support of changing business needs.   -  Compliance, complexity, speed of change and cost are driving the need to evolve IT from a technology to a business focus. Three key ingredients at the heart of service delivery optimization are governance, funding and the operating model. A deficiency in any of these areas can significantly alter th...]]></description>
<guid>http://www.baselinemag.com/c/a/Business-Intelligence/Service-Delivery-Optimization-Drives-Competitive-Advantage-430121/?kc=rss</guid>
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