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Inside Yahoo`s Identity Crisis

Fri, 26 Oct 2007 13:47:00 -0400

Losing its lead in Internet traffic and ad revenue along with its chance to win the search market, Yahoo aims to reinvent itself.& But with a slowing economy and downward forecasts for earnings, how bad are things for Yahoo? That could depend on Microsofts plans to buy the struggling Web portal.

- The exclamation point at the end of its logo once symbolized Yahoo's synonymity with the exciting opportunities of the Internet. Originally dubbed quot;Jerry's Guide to the World Wide Web, quot; Yahoo defined itself as the portal to the digital world. Missteps and missed opportunities caused it to ...

How Target.com Does Its Web 2.0 Prototypes: A Mini-Case Study

Mon, 10 Sep 2007 09:19:00 -0400

'Wireframes' become a thing of the past, replaced by interactive mockups that give planners a richer preview of new features. - Before a new application or website feature goes live on Target.com, before even the first line of HTML or programming code is written, Jay Morgan and his colleagues on the information architecture team have it up and running. Or rather, they have something that looks a whole lot like the final appl...

Analysis: Why Google May Succeed Where Others Have Failed

Wed, 22 Aug 2007 16:38:00 -0400

The search giant's release of free spreadsheets and word processors has been a hit with small businesses. But will it play in larger enterprises? - First it was Gmail #8212;a free web-based service that changed how conversations were organized, made them easy to search, and, with its speed and 1 gigabyte storage allotment, blew away the competition. Then came the lightweight spreadsheet and word processing programs. Earlier this year, Google c...