The Osram Player RosterBy Baselinemag | Posted 2002-03-18 Email Print
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The executive teams behind Osram's and SAP's CRM efforts.Mehrdad Laghaeian
CIO, Osram Sylvania
Role: Responsible for all information technology
projects undertaken within Osram Sylvania. Became involved with bringing SAP software to Osram when he joined the company in 1994.
EVP, GM, General Lighting division, Osram Sylvania
Role: Responsible for all electronic commerce initiatives for lighting products within Osram Sylvania.
Role: Approved financial
support for mySylvania.com installation. Served as the leader of executive steering committee that developed and monitored e-business strategy and SAP installations for Osram Sylvania.
VP, GM, electronic control systems, Osram Sylvania
Role: Spearheaded internal adoption of SAP projects within individual business units.
VP, e-business systems, logistics, distribution
Role: Responsible for managing and improving manufacturing logistics and product distribution within Osram Sylvania's General Lighting division.
Role: Responsible for identifying and adding new groups of users for Osram's
Web development manager, Osram Sylvania
Role: Served as lead manager of mySylvania.com installation. Responsible for guiding Osram's sales force and customers through the installation.
Senior Account Representative, SAP
Role: Responsible for generating sales from new customers and finding new revenue streams from within current customer base. Byrne has overall account responsibility for Osram Sylvania in North America.
Technical Lead, Osram e-business project, SAP
Role: Responsible for coordinating integration between the design of business process and the technical systems that support them. Also designed and implemented a simplified sign-on procedure for doing business electronically with Osram, that incorporated various SAP systems and capabilities.
VP, Consumer Products, SAP
Role: Responsible for providing resources support and tailoring the SAP development of customer management
software to Osram Sylvania's business strategy.
Global manager, CRM, SAP
Role: Responsible for managing, delivering and deploying SAP's customer relationship management resources for the Osram installation. Also addressed the technical concerns of Osram's management team.
Questions for any of these players can be directed to email@example.com; and, they will be forwarded.