LinkedIn to Expand with Financial Advice Service

Looking to leverage itsbase of millions of professionals, LinkedIn this year will launch aprimary research service to help financial services employees tapexperts for advice on the social site’s network of 18 million-plususers.

Mike Gamson, general manager of the LinkedIn Research Network, saidthe service will help hedge fund managers and investment banks findpeople who used to work at a company they’re interested in, or even whois working for a customer of a company they’re interested in.

"Let’s say I’m thinking about making an investment in a producer ofproduct X," Gamson told eWEEK Feb. 4. "I might want to speak to peoplethat sell that product, people that buy that product, or that used towork at that company as part of my research process to have a betterunderstanding of how valuable that product is."

Read the full article at eWEEK.