Apple Offers iAd Opt-Out but Collects Location Data
Timed for the launch of the vaunted iPhone 4, iAd lets developers insert advertisements within their applications.
Developers keep 60 percent of the proceeds from ads shown; Apple gets the remaining 40 percent of sales. iAd is Apple's plan to challenge Google, Yahoo, Microsoft and other Internet companies in the market for mobile ads delivered on smartphones and tablet computers.
To read the original eWeek article, click here: Apple Offers Opt-Out for iAd, Collects Location Data