Apple Offers iAd Opt-Out but Collects Location Data

By Baselinemag  |  Posted 2010-06-23
While users can hide from the interest-based ads, they can't avoid the location-based tracking Apple is using for its iPhone, iPads and computers. Apple's updated privacy policy will not let users download any applications from the iTunes store without agreeing to the new terms and conditions.

Timed for the launch of the vaunted iPhone 4, iAd lets developers insert advertisements within their applications.

Developers keep 60 percent of the proceeds from ads shown; Apple gets the remaining 40 percent of sales. iAd is Apple's plan to challenge Google, Yahoo, Microsoft and other Internet companies in the market for mobile ads delivered on smartphones and tablet computers.

To read the original eWeek article, click here: Apple Offers Opt-Out for iAd, Collects Location Data