Does Your Tech Budget Have Teeth?
Time to make a case for your information-technology department's annual budget to the CEO?
The typical chief information officer's presentation shows line-item spending for hardware, communications, applications development, maintenance and overhead. Most likely, it breaks out money devoted to startup projects from annual operating costs, including labor, hardware and software, as well as training.
For another view, identify the "tooth-to-tail" ratio of your I.T. budget (see "Real Numbers," p. 30). That ratio is often discussed in terms of the portion of defense spending for combat troops (tooth) vs. outlays for supportlogistics, supplies and administration (tail).
In information technology, the "tooth" represents the portion of spending on projects intended to yield a competitive advantage. That includes the direct operating costs, excluding overhead or fixed costs, of computer applications used by salespeople, brand managers and market researchers, customer service reps, or other staff.
The "tail" has two major areas of spending. First, there's direct operating costs of applications attributable to functional departments such as purchasing, finance and accounting. Put the staff managing the I.T. department in the back-office category, or identify it separately. Next, figure out the cost for infrastructure such as servers and network connections.
To calculate the tooth-to-tail ratio, divide the costs of servicing customers and coping with competition by the sum of all other information-technology costs. Your I.T. budget may warrant further review if:
Tooth-to-tail ratio analysis can display the structure of technology spending in ways more in tune with CEO thinking than the usual budget presentations. If your numbers are not better than those in our worksheet example, get to work to deliver a more convincing story next time.