Inside MySpace: The Story

Booming traffic demands put a constant stress on the social network’s computing infrastructure. Yet, MySpace developers have repeatedly redesigned the Web site software, database and storage systems in an attempt to keep pace with exploding growth – the site now handles almost 40 billion page views a month. Most corporate Web sites will never have to bear more than a small fraction of the traffic MySpace handles, but anyone seeking to reach the mass market online can learn from its experience.

Story Guide:

  • A Member Rants

  • The Journey Begins

    Membership Milestones:

  • 500,000 Users: A Simple Architecture Stumbles
  • 1 Million Users:Vertical Partitioning Solves Scalability Woes
  • 3 Million Users: Scale-Out Wins Over Scale-Up
  • 9 Million Users: Site Migrates to ASP.NET, Adds Virtual Storage
  • 26 Million Users: MySpace Embraces 64-Bit Technology
  • What’s Behind Those "Unexpected Error" Screens?

    Also in This Feature:

  • The Company’s Top Players and Alumni
  • Technologies To Handle Mushrooming Demand
  • Web Design Experts Grade MySpace
  • User Customization: Too Much of a Good Thing?

    Reader Question: Is MySpace the future of corporate communications? Write to: [email protected]

    Next page: A Member Rants

    Neuroscientist reveals a new way to manifest more financial abundance

    Breakthrough Columbia study confirms the brain region is 250 million years old, the size of a walnut and accessible inside your brain right now.

    Learn More

  • Picture of David F Carr

    David F Carr

    TRENDING AROUND THE WEB

    Psychology says the generation that grew up in the 1970s possesses a rare form of mental endurance because they were the last generation allowed to fail, get hurt, and figure it out without an adult intervening

    Psychology says the generation that grew up in the 1970s possesses a rare form of mental endurance because they were the last generation allowed to fail, get hurt, and figure it out without an adult intervening

    The Blog Herald

    Coming of age in the 1970s often meant being independent well before anyone checked if you were ready — and many people raised that way are still not entirely sure how to ask for a hand

    Coming of age in the 1970s often meant being independent well before anyone checked if you were ready — and many people raised that way are still not entirely sure how to ask for a hand

    The Vessel

    A Pew survey of 6,000 Americans found that most people still call their mother first when life gets hard

    A Pew survey of 6,000 Americans found that most people still call their mother first when life gets hard

    The Blog Herald

    The families that find their way back to warmth after a long stretch of distance often don’t do it through one big repair — they do it through a hundred small ordinary moments that quietly add up

    The families that find their way back to warmth after a long stretch of distance often don’t do it through one big repair — they do it through a hundred small ordinary moments that quietly add up

    The Vessel

    Behavioral science suggests people are held back from reaching out by a fear of intruding — but recipients, in study after study, report feeling something much closer to gratitude

    Behavioral science suggests people are held back from reaching out by a fear of intruding — but recipients, in study after study, report feeling something much closer to gratitude

    The Blog Herald

    Feeling lost at 45, 55, or 65 doesn’t always mean something went wrong — for many people, it’s just what a real transition feels like before the next thing comes into focus

    Feeling lost at 45, 55, or 65 doesn’t always mean something went wrong — for many people, it’s just what a real transition feels like before the next thing comes into focus

    The Vessel