The Consumerization of IT Continues
Trend 9: The Consumerization of IT Continues
Weaved throughout our trends is the ongoing influence and pressure being exerted by the expansion of consumer technologyâ€”social, mobile and even cloudâ€”into the enterprise. Our data shows that significant numbers of midsize and large organizations are beginning to proactively manage and even court this movement.
Twenty-eight percent of respondents are increasing their investments in â€śbring your own deviceâ€ť systems, in which the use of employee-owned equipment to access corporate data and applications is allowed and managed, fostering creativity and employee satisfaction. Similar numbers of organizations are also â€śconsumerizingâ€ť application user interfaces (UIs), allowing self-provisioning, deploying app stores, or otherwise becoming more user-centric when it comes to IT.
â€śThe consumerization of IT goes well beyond BYOD and extends
to mobile apps, the cloud and social tools,â€ť says PwCâ€™s Garland. And pressure
isnâ€™t coming just from employees, either. Doug Saunders of Republic Services
says, â€śVery large customers demand that we communicate with them in a particular way.â€ť This is helping drive Republic toward the multistream (instant messaging, video and audio) communications discussed in trend 2.
For more, read Baseline's Top 10 Business Trends of 2012.