Jobs Unveils Thinnest iPod from Apple

SAN FRANCISCO(Reuters) – A thin and smiling Apple Inc Chief Executive Steve Jobslaunched a much thinner, curved iPod nano music player and joked aboutthe state of his much-discussed health on Tuesday.

But shares of Apple fell more than 4 percent after the presentation,which had no major surprises for investors. Apple last week invitedreporters to a music-related event, stoking expectations of newplayers. Some had hoped for new computers as well as iPods, but thatdid not happen.

Jobs introduced a curved aluminum and glass nano — the best-sellingiPod — for $149 with 8 gigabytes of storage, $50 less than thepredecessor model, and a 16-gigabyte version for $199, with up to 24hours of music playback or four hours of video.

He also rolled out a thinner, $229 version of the Internet-connecting iPod touch with rounded edges and 8 gigabytes of storage.

Apple dominates personal digital music players, with nearlythree-quarters of the U.S. market in July, Jobs said, adding that theproduct line-up was strong for gift-giving season.

"I would call it a series of both expected and unexpectedannouncements. Clearly the new iPod nano in the flesh is certainly moreappealing than it’s been. It was expected but I think it will sell wellin the holiday season," said Michael Abramsky, analyst with RBC CapitalMarkets.

He added that Jobs did not look much different from June, when hisgaunt frame drew speculation of a recurrence of cancer or otherproblems and unnerved investors who see him as crucial to the successof the company.

DEATH REPORTS EXAGGERATED

Jobs appeared thin but jaunty as he walked around the stage in histrademark outfit of jeans and long-sleeve black shirt in front of ascreen which flashed "The reports of my death are greatly exaggerated"– a quotation borrowed from Mark Twain.

In 2004, Jobs, 53, said he had undergone successful surgery to remove a rare type of pancreatic cancer.

Apple Marketing chief Philip Schiller said video games have emergedas the first big category of applications on the iPhone and iPod Touch.He said 700 of the roughly 3,000 applications sold on Apple’s AppStorewere games, the largest software category.

"Apple tends not to think in terms of demographics," Schiller toldReuters in an interview. But he added: "You are likely to see morepeople using iPod nano than a Touch in athletics. If you are a kid whoplays lots of games, perhaps you would be more likely to own a Touch,"he said.

Apple also said new nano has a "shake to shuffle" feature thatchanges songs as the player itself is jiggled and that televisionbroadcaster NBC had rejoined online video and music store iTunes.

Apple stock slid $5.09, or about 3.2 percent, to $152.83 in afternoon Nasdaq trading.

The stock had been off just over $40, or a little over 20 percent inthe year-to-date, but has weathered the sell-off in stocks tied to theU.S. credit crunch far better than most other shares, including manytechnology names.

(Reporting by David Lawsky and Eric Auchard, writing by Peter Henderson, editing by Maureen Bavdek and Derek Caney)

(Additional reporting by Sue Zeidler in Los Angeles)