Reference Checks

By Joshua Weinberger  |  Posted 2003-03-01 Email Print this article Print
 
 
 
 
 
 
 

Dossier: The Texas-based bar-coding specialist is expanding its customer base and increasing its market presence. Is it because it's the only game in town?

& Company Info">
REFERENCE CHECKS & COMPANY INFO

Reference Checks

CHICKEN OF THE SEA
Tara Milligan
Director, Marketing
(858) 597-4245
Project: The tuna fish producer came to viaLink at the request of its broker, Crossmark, and regional supermarket chain Winn-Dixie. Implementation is imminent.

DREYER'S GRAND ICE CREAM
John Shreve
National Manager, SBT Development
(510) 601-4455
Project: Tested the SBT concept back in 1999. Also runs viaLink for data synchronization with five retail chains.

GENERAL MILLS
Mark Iorio
Strategic Planning
(763) 764-3755
Project: Uses viaLink with only one customer, and chooses to handle UCCnet compliance on its own.

KMART
Keith Jelinek
Senior VP, Inventory Management
(248) 463-5125
Project: Of three product-data options the retailer is offering its suppliers in the move to SBT, viaLink is "the preferred choice." Has two major markets up and running, plans for 1450 Big K stores and 60 Super K stores by July.

MARCAL PAPER MILLS
Joseph Calao
Director, MIS
(201) 703-6250
Project: The household-paper-products manufacturer signed on in fall 2002, and got under way in December. Has received training from viaLink on UCCnet requirements.

Vialink.gif Snyder's of Hanover
Pat Wade
Manager, Customer Service
(717) 632-4477 Ext. 5351
Project: So far, the pretzel-and-snack-food maker connects to three retailers through viaLink.

Wise Foods
Neil Bixler
Director, MIS
(570) 759-4024
Project: The snack maker uses viaLink to maintain accurate retail promotions and pricing information, and for UCCnet services.

The executives listed here are all viaLink customers. Their willingness to talk has been confirmed by Baseline.

Company Info
viaLink
13155 Noel Road, Suite 700
Dallas, TX 75240
(972) 934-5500
www.vialink.com

TICKER: VLNK.OB
EXCHANGE: OTC BB
EMPLOYEES: 58

ROBERT NOE
President, CEO
Named CEO in January. Joined viaLink in April 1999 after more than 14 years at EDS. Helped create a virtual-trading network within the food and consumer packaged-goods industry.

JACK SCOTT
CTO, CIO, VP Operations
More than 29 years with the manufacturing, retail and grocery industries. Previously CIO at Unified Western Grocers.

SERVICES
The company's core product, syncLink, is a synchronized database of prices and product attributes. Advanced reporting service distribuLink handles complicated distributions. Scan-based trading (SBT) system sbtLink provides inventory data. Firm also registers products in the retail industry's UCCnet (the Uniform Code Council's not-for-profit data-synchronization subsidiary) and publishes items to UCCnet-enabled partners.



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Assistant Editor
joshua_weinberger@ziffdavisenterprise.com
After being on staff at The New Yorker for five years, Josh later traveled the world, hitting all seven continents in a single year. At Yale University, he majored in American Studies, English, and Theatre Studies.

 
 
 
 
 
 

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