Why Texting Is Becoming a Key Business Tool

By Dennis McCafferty  |  Posted 2015-07-03 Email

The use of texting as a go-to business communications tool continues to grow, according to a recent survey from RingCentral. The majority of business professionals surveyed said they send at least 20 texts a day, and a notable share send 60 or more. Many employees can't stand to let an unanswered text linger for longer than 10 minutes, and most depend on multiple messaging apps to do their job, findings show. There are, of course, consequences as a result of this activity: Workers are feeling communications overload on at least an occasional basis—if not all the time. Meanwhile, a great many of the respondents admitted to texting while driving—a deadly practice to be avoided, as any highway safety expert will tell you. (If you need convincing, consider these stats: Texting increases the likelihood of a crash by 23 times, as drivers are distracted from looking at the road for at least five seconds per text. If traveling at 55 miles per hour, that's enough time to drive across the length of a football field.) Approximately 250 business professionals took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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