The World's 12 Most Innovative Tech Brands
What do the most innovative brands in the world do? One is investing heavily in cloud-based voice services to further advances in no-touch computer interactions. Another has inspired an immense surge of interest in application programming interface (API) activity, thanks to its breakthrough developments in artificial intelligence. A third is helping its customers take multitasking to the next level. For these and other efforts, they have landed on the second annual "2015's Most Innovative Tech Brands" list from Brand Keys, a New York-based brand loyalty and engagement research consultancy. We're highlighting the following 12 companies from the list, which includes organizations that have blazed new tech paths for decades (IBM), as well as younger but still dominant players (Google, Facebook and YouTube). There are also more recently launched companies that are building strong reputations as bold, disruptive leaders (Square, Slack). "The 21st century may not have delivered flying cars, but it is clearly meeting its potential in terms of providing products and services that better meet consumers' expectations when it comes to technology," says Robert Passikoff, founder and president of Brand Keys. In addition, "the consumer's expectation for constant innovation, and the expansion of technological innovation, is crossing over B2C and B2B lines more and more." An estimated 4,400 customers took part in the research.