Business Units Participate in Tech Buying Process

 
 
By Eileen McCooey  |  Posted 2017-10-25 Email
 
 
 
 
 
 
 
 
 
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    Business Units Participate in Tech Buying Process

    Line-of-business units are playing a bigger role in the IT buying process—especially when it concerns apps and services related to mobile and collaborative tech.
 

In today's enterprises, line-of-business (LoB) departments are playing a bigger role in the technology buying process, especially when it concerns applications and services related to mobile and collaborative technologies. And increasingly, those two technologies are viewed as a single entity by most IT and business executives. Those findings highlight the "CDW Digital Workspace Solutions Report," which is based on a survey of nearly 2,000 IT and non-IT executives who participate in their organization's purchasing decisions for digital workspace solutions. This view aligns with CDW's definition of digital workspace as the culmination of various technology silos coming together to seamlessly connect people and get work done effortlessly, anytime, anywhere and on any device. "The fact that our survey found 41 percent of digital workspace solutions are now selected by departments outside of IT shows how pervasive and integral voice, video and other collaboration technologies are becoming to organizations," observed Nathan Coutinho, director of workspace solutions for CDW. "It's important for enterprises to involve non-IT leaders and end users in the decision-making process, as IT solutions are more successful when there is buy-in from employees."

 
 
 
 
 
Eileen McCooey, a New York-based consultant and Baseline contributor, has extensive experience covering a wide range of business and consumer topics, including digital technologies and consumer electronics of all kinds.
 
 
 
 
 
 

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