Is Unified Communications Realizing Its Potential?

By Tony Kontzer  |  Posted 2016-09-16 Email

There is no shortage of unified communications options for today's work environment. However, despite the widespread availability and technological maturity of audio and web conferencing systems and social collaboration tools, most companies have deployed only a smattering of the technologies available to them, with voice applications dominating. What's more, most organizations have failed to effectively integrate the tools they do have, thus limiting their functionality and value. That said, West Unified Communications Services' survey of 250 IT managers reports that investment in UC tools is about to pick up, along with the sophistication of how they're used, as companies look at ways to make collaboration a more seamless part of the work experience. "Few businesses are in the position (nor would it be wise) to roll out a suite of cutting-edge UC tools at once," said Rob Bellmar, West's executive vice president of business operations. "But by staying attuned to employees' communications challenges and the organization's needs over time, IT leaders can develop UC environments that deliver returns and results."

Tony has been writing about the intersection of technology and business for more than 20 years and currently freelances from the Grass Valley, Calif., home where he and his wife are raising their two boys. A 1988 graduate of the University of Missouri-Columbia School of Journalism and regular contributor to Baseline since 2007, Tony's somewhat infrequent Twitter posts can be found at

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