Office Depot Base Case

By David F. Carr  |  Posted 2001-12-10 Email Print this article Print

For years, Office Depot has built reusable software components. The strategy paid off in a profitable Web site. But the real benefits are still to come.

Office Depot Base Case

Headquarters: Delray Beach, Fla.

Business: Retail sales of office supplies

Chief Information Officer: William Seltzer (retiring this month)

Financials Jan.-Sept. 2001: $8.4 billion in revenue, $161 million net income, 5.8% net profit margin

Challenge: Retain more customers by improving digital shopping experience

Baseline Goals:

  • Reach $1.5 billion in Web sales this year
  • Beat other office supply retailers in percentage of sales done via Web

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    David F. Carr David F. Carr is the Technology Editor for Baseline Magazine, a Ziff Davis publication focused on information technology and its management, with an emphasis on measurable, bottom-line results. He wrote two of Baseline's cover stories focused on the role of technology in disaster recovery, one focused on the response to the tsunami in Indonesia and another on the City of New Orleans after Hurricane Katrina.David has been the author or co-author of many Baseline Case Dissections on corporate technology successes and failures (such as the role of Kmart's inept supply chain implementation in its decline versus Wal-Mart or the successful use of technology to create new market opportunities for office furniture maker Herman Miller). He has also written about the FAA's halting attempts to modernize air traffic control, and in 2003 he traveled to Sierra Leone and Liberia to report on the role of technology in United Nations peacekeeping.David joined Baseline prior to the launch of the magazine in 2001 and helped define popular elements of the magazine such as Gotcha!, which offers cautionary tales about technology pitfalls and how to avoid them.

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