Workers Are Addicted to Their iPads

Workers Are Addicted to Their iPads

Workers Are Addicted to Their iPads

Compatible Computing
92% of iPad owners say the product supplements their laptop.

With more than 84 million units sold, the iPad has joined the long line of successes from Apple, and owners are getting hooked on the device, according to a recent survey from Brainshark. In fact, they're taking their iPads almost everywhere—even to the bathroom. Using the iPad is apparently a "clothing optional" activity as well. "Ever since the iPad burst onto the technology scene, it's changed the way and speed at which individuals and businesses communicate," said Andy Zimmerman, chief marketing officer for Brainshark, which provides cloud-based software for creating, sharing and tracking online and mobile video presentations. "No one doubts the device's popularity, but what's really eye-opening about these statistics is just how inextricable the iPad has become from users' everyday lives. Companies must find ways to conveniently reach their audiences on this device of choice." More than 1,300 iPad owners took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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