'Mobile Leader' Companies Gain Competitive Edge
Global organizations that are considered leaders on mobile efforts are gaining many advantages that help increase their competitive dominance, according to a recent survey from IBM. The resulting report, "The 'Upwardly Mobile' Enterprise: Setting the Strategic Agenda," reveals that businesses out in front on mobile are increasing productivity, while fundamentally changing how they interact with customers, which makes it easier to develop and deliver innovative products and services. Unfortunately, only a minority of organizations can claim to have the right kind of funding and leadership plan in place to make this happen. "Today, mobile is quickly emerging as a transformational game changer in business that will drive new levels of innovation and interactions," said Kevin Custis, leader of IBM's social business and mobile practices. "It is far too limiting to define mobility simply as a device or a channel for transactions. The organizations that come out ahead will be the ones that prioritize mobile and redefine its use to drive a new set of business expectations and user experiences." More than 600 global executives took part in the research.