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Meeting the Mobility Demands of Millennial Workers

 
 
By Dennis McCafferty  |  Posted 2014-10-22 Email
 
 
 
 
 
 
 
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    87% of Millennials surveyed said their smartphone never leaves their side, and 80% said it's the first thing they reach for in the morning.
 

For companies to succeed in the future, they will have to meet the high standards and requirements that Millennials have for mobile technologies and functions. For example, a significant percentage of young adults in the workforce want to use their smartphone's camera to perform daily tasks, such as depositing checks, signing up for health insurance and paying bills, according to a recent survey from Mitek. Why wouldn't they, when they use cameras to record virtually every aspect of their lives? Given the dominance of image-driven capabilities on mobile tools, IT departments should start thinking—now, rather than later—about how to adapt their consumer-facing services to accommodate camera-based interactions, rather than asking customers to manually type information into a field. "While it shouldn't be surprising that [Millennials'] smartphones never leave their sides, we also found that the role of the camera on a mobile device cannot be minimized," says James DeBello, Mitek's president and CEO. "The love of snapping selfies could be written off as a fad, but Millennials are telling us that this is how they want to bank, shop, find health care and enroll in classes." More than 1,000 U.S. Millennials took part in the research.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.
 
 
 
 
 
 

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