IT Execs Target Mobility's Business Potential

By Dennis McCafferty  |  Posted 2014-09-23 Email

IT leaders express overall satisfaction with the adoption of mobile applications within their companies, according to a recent survey from Apperian. And the resulting "2014 Executive Enterprise Mobility Report" reveals that CIOs have high hopes about the positive impact of mobile investments on business processes, employee satisfaction, cost savings and competitive advantage. Security, however, is still a top concern. That's not surprising, especially because the vast majority of IT executives don't know the extent of data and device loss among their mobile users. Another major struggle: Figuring out how to determine the ROI of mobile deployments. Regardless of the current obstacles, a significant number of survey participants said they will be equipping thousands of enterprise users with mobile apps for the immediate and foreseeable future. To ensure success, the report recommends that IT departments avoid making generic decisions, as "users have different needs and talents that must be taken into account. Think like a marketer, and create formal segmentation and improve it over time." An estimated 100 technology executives took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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