Is Our Trust in Mobile Apps a Mistake?
Over the last decade, mobile technology has radically redefined our business and personal lives. Smartphones and tablets are ubiquitous, and mobile apps are everywhere. However, a recent survey by mobile security and analytics firm Bluebox found that many organizations are struggling with the mobile and app landscape. The report, "Mobile Security Trends in the Workplace," offers insights from more than 400 consumers and approximately 300 developers. It found that consumers generally trust the mobile applications they use. However, this trust may be misplaced because developers acknowledge that many of the apps they create are not entirely secure. In fact, many admit to taking shortcuts and sidestepping best practices in the rush to complete projects. This disconnect has significant implications for the enterprise, and it introduces the risk of brand and financial damage. In many cases, consumers said they would stop using an app and turn away from a company if they encountered a significant problem, including data theft or a privacy breach. Here are some of the key results from the survey.