How to Avoid Mobile App Disasters

By Dennis McCafferty
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    The Bad and the Ugly: Users Reject Apps

    The Bad and the Ugly: Users Reject Apps

    Why wouldn't employees ignore your homegrown business app when it isn't nearly as productive and user-friendly as a consumer one?

Enterprise apps for mobile users are playing an increasingly critical role for companies, thanks to ever-expanding demand for bring-your-own-device (BYOD) initiatives. Nearly 70 percent of employees who own a smartphone or tablet use it to access corporate data, according to Ovum. Understandably, many organizations are accommodating this trend by directing IT to develop customized, corporate apps in-house. But there's an alarming gap between "good intentions" and "good performance," as too many of these apps fail to meet user expectations. For example, nearly six out of 10 employees at large and midsize businesses abandon the mobile apps they're supposed to use at work, according to industry research from Mobiquity. To address the issues, DMI recently published a whitepaper, "How to Succeed With Enterprise Mobile Apps," which details the many pain points, as well as prescriptive best practices to address them. We're presenting a selection of these tips in the classic "the good, the bad and the ugly" format, to lend guidance to IT teams working on these projects. In all circumstances, DMI contends, it's critical to remain connected with intended users—from the very first stage to the last.

This article was originally published on 2013-12-20
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