Eight Reasons Why Websites Fail on Mobile Devices
In 1964, Marshall McLuhan, a Canadian philosopher of communications theory, came up with a simple yet memorable phrase: "The medium is the message." At the time, his words spoke of the need for news and entertainment businesses to understand the disparate challenges in presenting content in newspapers, magazines, radio and television—and adjust accordingly. At the time, the textbook example was the first-ever televised presidential debate in 1960 between Richard Nixon and John F. Kennedy, which proved to be a game-changer. Recovering from a knee injury that left him hospitalized, Nixon looked pale and tired after refusing to wear makeup, giving a big advantage to the ever-telegenic Kennedy. Fast-forward more than a half-century and you can argue that the medium is still the message. However, in this case, we're referring to the need for Websites, which were initially designed for desktop computer screens, to be redesigned for smartphones and tablets. With this in mind, Janco Associates has reviewed 1,045 major sites and found that 335 of them had glaring design flaws, including the following eight we list below. Clearly, the transition to mobile devices requires far more than a simple cosmetic change. Instead, a great degree of technical knowhow is required to make the user experience as engaging as possible in order to maximize a site's business value.