Do Our Mobile Devices Turn Us Into Teenagers?
Do we become different people when we fire up our mobile devices? Could be. In fact, a significant share of users say they feel entitled to do pretty much whatever they want while on their smartphones or tablets, according to a recent survey from McCann Truth Central. For many people, that means illegal downloading, cursing and even sexting. And many of the choices a number of people make about their devices and network operators appear to be driven by concerns about fitting in with their friends and associates. If this sounds as if we're acting like teenagers, well, that's essentially the point of the report, "The Truth About Connected You." Laura Simpson, global director at McCann Truth Central puts it this way: "Globally, the average consumer has only been a mobile user for 12 years. That means that, in mobile years, it's as if we're all becoming teenagers. And, like most teens, we're taking risks and trying new things." McCann Truth Central is McCann Worldgroup's global intelligence unit, specializing in brand-focused research about consumer attitudes. An estimated 9,000 global participants took part in this research.